(http://www.blogcdn.com/www.engadget.com/media/2013/05/nba-tweet-vid.jpg) (http://www.engadget.com/2013/05/17/twitter-nba/?utm_source=Feed_Classic&utm_medium=feed&utm_campaign=Engadget)
In all honesty, Blake Griffin himself could start a social network that served no purpose outside of featuring his dizzying (and disgusting, if you will) array of dunks, and it'd probably go over quite well. Instead, he -- along with other superstars in the National Basketball Association (http://www.engadget.com/2013/02/09/nba-offers-its-first-free-event-app-to-track-all-star-game/?utm_source=Feed_Classic&utm_medium=feed&utm_campaign=Engadget) -- will soon see replays of in-game highlights making waves across Twitter in more official fashion. Hot on the heels of a deal between ESPN and Twitter (http://www.engadget.com/2013/05/13/espn-and-twitter-widen-their-deal-for-in-tweet-video-highlights/?utm_source=Feed_Classic&utm_medium=feed&utm_campaign=Engadget) comes this: a partnership between the NBA and the aforesaid social network that'll get video highlights to the world while the game is still ongoing.
#NBARapidReplay will be the hashtag to watch for as the playoffs progress, and as you'd expect, short advertisements will appear alongside those clips. Twitter's foray (http://www.engadget.com/2012/12/17/nielsen-twitter-tv-rating/?utm_source=Feed_Classic&utm_medium=feed&utm_campaign=Engadget) into the television universe is hardly a new one, but it's becoming ever more obvious that the company is following the ad dollars into the homes of everyday viewers. Up next? A deal to tweet highlights from the 2014 Masters golf tournament... but only in extremely soft spoken, lowercase, predominantly pompous characters.
Filed under: Internet (http://www.engadget.com/category/internet/?utm_source=Feed_Classic&utm_medium=feed&utm_campaign=Engadget)
Comments (http://www.engadget.com/2013/05/17/twitter-nba/?utm_source=Feed_Classic&utm_medium=feed&utm_campaign=Engadget#comments)
Source: Bloomberg (http://www.bloomberg.com/news/2013-05-17/twitter-teams-with-nba-to-stream-basketball-replay-videos.html)
Via: Engadget