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According to the 2013 BrandZ Top 100 (http://www.millwardbrown.com/brandz/Top_100_Global_Brands.aspx) report, tech companies hold the top three slots in this year's list of top global brands (http://www.millwardbrown.com/brandz/2013/Top100/Docs/2013_BrandZ_Top100_Chart.pdf) — Apple, Google and IBM leading the pack in that order. Microsoft rolls in at number 7 on the list.
There's big money in them thar brands, too. The ClickZ report pegs Apple's brand as worth $185.1 billion, up 1% from last year. Google rose more from last year, up 5% to a brand worth of $113.7 billion. IBM's brand shrank 3% to $112.5 billion and Microsoft shrank even more: 9% down to $69.8 billion.
These valuations are based on proprietary valuation methods, so take them with a grain of salt. Still, it's interesting to see how marketing views the power of the almighty brand.
Check out BrandZ's technology sector rankings to see how your favorite companies stack up against each other.
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