Sections
The new badge - on the right - is designed to be "easily recognisable, replicated and communicated"
.
More than 14,000 Everton fans have signed an online petition criticising the football club's "embarrassing" newly-launched badge.
.
The club's motto - Nil Satis, Nisi Optimum - and a pair of wreaths have been removed from the badge.
.
An Everton spokesman said it was "more modern, cleaner and dynamic".
.
However, the petition states the "awful" crest would lead to losses "due to no-one wanting to buy any merchandise with that printed on it".
.
The Latin motto, which translates as "nothing but the best is good enough", was added to the club's crest in 1938, though it did not appear on a kit until 1978.
.
'Ridiculous' and 'clownish'
.
It was removed from the kit badges from 1982, but returned to the crest following a redesign in 1991.
.
The club spokesman said the new design combined "four historic elements of the previous badge - the tower, the shield, our name and the year of our formation - to form a concise, modern and dynamic representation of Everton".
.
Commercial director Dave Biggar said the club had met with "various fan entities" including "supporters' clubs, fans' forums [and] representatives of shareholders" during the design process.
.
He said the idea had been to create a "logo device which is easily recognisable, easily replicated and easily communicated".
.
Fans' forum chairman Tony Bott said he had been won over by the new design, although comments on the petition described it as "amateurish", "poorly designed", "ridiculous", "clownish" and "not fitting a club of Everton's rich history and stature".
.
Meghan Westerside, from Liverpool, said on the petition that the motto was "an important part of the club [and] taking it away is a disgrace", while Ellen Smith, from Formby, described the new design as "too plain".
After all this statements, i think those that brought up the idea should have a rethink about the whole thing.