Job Title: Brand Manager – Based in Dubai – handling Africa Region
Employer: Multinational FMCG (Food) Company – United Arab Emirates (Nigeria)
Job Description: – The Brand Manager will play a key role in the brand development of category portfolio. – The position involves Brand Strategy Development, working on the Brand Equity and Brand Mix development for the category portfolio. – He/She will also lead and drive regional cross functional resources (R&D, Supply Chain, Communication Agencies) in developing world class, growth focused innovation mixes for the region.
Key position responsibilities:
• Marketing Strategy Development
• Develop an annual Marketing Plan to achieve targeted results.
• New product development
• Development of tactical marketing initiatives/recommendation of Trade Promotions
• Accurate forecast of sales demand
• Consumer Communications
• Financial and Budget Management
Key expected position results / outcomes:
• Plug into global brand centre's to tap into brand strategy
• Analysing market & consumer insights and trends, and developing business opportunities for brands.
• Decide the MR Plan for the portfolio
• Brand Equity and Brand Mix development for the category portfolio
• Deliver KPIs by developing strategies and executing key new products and strategic projects.
• Identify and prioritise market & consumer insights & trends in rolling out innovations.
• Gain Management approval and successfully launch new products.
• Driving investment strategies and budget commitments behind brand strategies by country to ensure maximisation of brand potential
• Managing Brand P&L across the region
Desired Skills & Experience:
Skills required to perform position responsibilities & achieve results / outcomes:
• Passion for Growth relating to high energy levels, motivation and scale of ambition
• Significant level of organizational insight and awareness
• Change Catalyst and Seizing the future
• Strategic Influencing
• Team Commitment
• Team Leadership
Type: Full-time
Experience: Mid-Senior level
Functions: Marketing
Industries: Food & Beverages
Compensation: negotiable
Job ID: 5712488
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