Job Title: Online and Social Media Marketing Manager
Employer: Hygeia Nigeria Limited
Job Description: The Online and Social Media Manager will implement the Company's Social Media Strategy, developing brand awareness, generating inbound traffic and encouraging product adoption. This role coordinates with the group's marketing team to support their respective missions, ensuring consistency in voice and cultivating a social media referral network. The position reports to the Chief Marketing Officer
Duties and Responsibilities:
• Work with team to create a comprehensive online and social media strategy, define programs that use social media marketing techniques to increase visibility, membership and traffic across all brands, implement and manage these programs.
• Responsible for opinionated creative writing and frequently posting new content to the internet.
• Oversee the organisation's web portal
• Experiment with new and alternative ways to leverage social media activities
• Monitor trends in social media tools and appropriately apply that knowledge to increasing the use of social media
• Strategize with and educate the team and others across the company on incorporating relevant social media techniques into the corporate culture and into all of the company's products and services
• Measure the impact of online activation activations and social media on the overall marketing efforts
• Cultivating new communities and managing branded online communities on the company's behalf using Facebook, YouTube, Twitter and other social media skills
Desired Skills & Experience:
Qualifications:
• In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Youtube, Twitter, Flickr etc.) and how they can be deployed in different scenarios
• Knowledge of blogging ecosystem relevant to the Company's field
• Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships
• Experience in managing web analytics application and good knowledge of principles of SEO
• Strong project management or organisational skills
• Team player, with the confidence to take the lead and guide other departments when necessary
• Good technical understanding and can pick up new tools quickly
• Ability to effectively work under tight deadlines and manage projects independently.
• Resourcefulness in solving problems
• Excellent people skills and an upbeat and enthusiastic attitude
• A bachelor's degree in marketing, public relations, communications, visual communications or a related field is required
• Very young, dynamic and highly creative
Type: Full-time
Experience: Mid-Senior level
Functions: Marketing
Industries: Hospital & Health Care
Job ID: 5912808
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