Job Title: Brand Marketing Manager
Employer: Hygeia Nigeria Limited
Job Description: The Brand Marketing Manager will provide a broad range of brand and marketing support to the organization. The position reports to the Chief Marketing Officer
Duties and Responsibilities:
• Implement brand and marketing strategies, policies, standards and direction across the group businesses.
• Responsible for bringing the consumer perspective to marketing decision making around branding strategy, positioning, communication strategy, program execution.
• Drive a common brand building and insight language for the group.
• Provide an objective point of view that is consumer-centric and data driven that will answer business questions and drive growth.
• Supporting the Sales Teams to achieve business objectives.
• Manage creative and research agencies to ensure delivery on marketing campaigns and quality control on data collection and analysis respectively.
• Responsible for brand engagement and experience.
• Measure and evaluate effectiveness and efficiencies of programs executed.
• Review and edit existing marketing collaterals and promotional materials for marketing effectiveness, cross-selling implications and adherence to brand guidelines.
Desired Skills & Experience:
Qualifications:
• Excellent written and verbal communications
• Ability to effectively work under tight deadlines and manage projects independently.
• Resourcefulness in solving problems
• Excellent people skills and an upbeat and enthusiastic attitude
• Strong organizational skills and keen attention to detail
• Strong computer skills
• Superior professionalism and judgment
• Strong work ethic
• Maximum of five years of experience in brand management and marketing field
• A bachelor's degree in marketing, business, communications, or a related field is required
Type: Full-time
Experience: Mid-Senior level
Functions: Marketing
Industries: Hospital & Health Care
Job ID: 5931692
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