Job Title: Category Manager
Employer: Promasidor – Nigeria
Objective: To develop and execute effective strategies and activity programmes which deliver annual category and brand targets (volume, market share, brand awareness, brand equity, etc.), on budget and on time.
Responsibilities:
Category strategy & plans:Develop the category's strategy within the overall portfolio strategy. Develop, gain approval for and execute annual activity plans across the marketing mix for each brand in the category. Ensure that sampling programmes are in line with the category strategy and supervise their planning & activation. Ensure core/major activities are evaluated and learnings captured for future brand planning.
Marketing insight: Use consumer insight to develop strategies from which the Company can grow its business. Ensure the availability of relevant market information. Monitor and report on brand performance/health within the category, using agreed attributes and format. Support the Commercial Director in determining optimum pricing strategy for brands in the category.
Competitor monitoring:Track competitor activities within the category and related sectors and recommend response strategies to protect and enhance the position of our brands. Evaluate market information to report on the performance of the category.
Budget:Allocate marketing expenditure across brands and activities within the category. Manage the category marketing budget to ensure execution of agreed programmes and implement corrective actions where required.
Results: Lead the preparation of annual integrated marketing plans for the category's brands, to deliver business targets and agreed goals for all areas of the marketing mix for each brand. Evaluate and report on the effectiveness of the category's strategies and plans.
People development: Lead and develop the capabilities of the category's brands team.
Financial scope: Responsible for:
– Optimising category volumes and marketing contribution
– Allocation of marketing spend across the category's brands portfolio.
Reports To: Commercial Director
Desired Skills & Experience
Requirements:
• A Nigerian with a minimum of a second class Bachelor's degree from a reputable university, either in Nigeria or abroad. Postgraduate qualification in Marketing would be an advantage if the first degree is not in a related field.
• Minimum 5 years' work experience in the Marketing function of a reputable company, preferably FMCG, with at least 2 years' line management experience. Sales and/or Operations experience would be an advantage.
Key Competency Requirements
Knowledge and Skills:
• Consumer knowledge & understanding
• Planning and execution of activities across the marketing mix
• Project management
• Managing budgets and evaluating financial impact
• People management
• Third-party supplier management
• Research tools and techniques
• Presentation skills
• Microsoft Office suite – Word, Excel and PowerPoint
Personal Attributes:
• Self-motivated
• Able to assimilate a range of information for decision-making
• Articulate – verbal and written
• Able to work with a range of different people, across different levels (interpersonal skills)
• Seeks solutions
• Creative thinker
Other Requirements:
Primary Work Location – Head Office
Travel in Nigeria – Frequent (30% – 60%)
Travel Abroad – Occasional (0 – 30%)
Work Cycle – Office days (Mon – Fri)
Computer Use – Extensive
Lifting Required – Minimal
Type: Full-time
Experience: Mid-Senior level
Functions: Marketing
Industries: Food Production
Job ID: 5900363
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