Job Title: Marketing Manager
Employer: Emel Group – Nigeria
Job Description:
1. BASIC FUNCTION DESCRIPTION
• Be perceived as a pro-active "BUSINESS DEVELOPMENT SPECIALIST".
• Devote all his working time to EMEL's activities.
• Be responsible for developing and maintaining marketing strategies to meet agreed company objectives.
• To evaluate customer research, market conditions, competitor data and implement marketing plan alterations as needed
2. ORGANIZATIONAL RELATIONSHIP
• To demonstrate the ability to interact and cooperate with all department employees.
• To build trust, value others, communicate effectively, drive execution, foster innovation, focus on delivery, collaborate with others, solve problems creatively and demonstrate high integrity.
• Maintain professional internal and external relationships that meet company core values.
A. Inside the organisation
• Direct supervision received: HOD, Corporate Marketing Mgr.
• Direct supervision exercised: Graphic designer
B. Outside the organization
• Regular customer and potential customers meetings
• Observe competitors and their activities.
RESPONSABILITIES:
• Responsible for the marketing of company products and services to the B2B market.
• Demonstrate technical marketing and company product knowledge.
• Develop an annual marketing plan in conjunction with the sales department. This should detail the year's activity to meet agreed company's objectives.
• Budget management. To deliver all marketing activity within an agreed budget.
• To direct marketing staff where budgets are involved.
• To manage all aspects of print production, receipt and distribution.
• To achieve frequent, timely and positive media coverage across all available media.
• To manage the entire product life cycle from strategic planning to tactical activities.
• To conduct market research in order to identify market requirements for current and future products
• Lead generation. To assist sales with new lead generation.
• To develop and implement a company-wide plan to push product working together with all departments for its execution.
• Develop sales presentations.
• To analyse potential strategic partner relationships for product lines.
Desired Skills & Experience:
Requirements Marketing Manager:
- A Bachelor's Marketing degree or MBA preferred, though not required.
- 8 – 10+ years of experience in Creative Services / Marketing Communication (handling B2B Marketing communications).
- Previous marketing experience within corporate gifting services preferred.
- Hands-on experience developing web sites, viral marketing, print and email ad campaigns
- Demonstrable track record of building and managing , meeting objectives and driving results.
- Excellent strategic, collaborative, and leadership skills .
- Adept at providing insightful direction and leadership for integrated marketing programs across print, email, video and web channels.
- Extensive knowledge and experience with web design, graphic design, copywriting.
- Experience with B2B branding , naming and generating leads through strong marketing communications.
- Ability to inspire and uphold the company brand internally and externally.
- Prior management experience.
- Familiarity with varying design applications such as Adobe Create Suite, Flash, Photoshop, QuarkXpress, InDesign, and PowerPoint
- Exceptional interpersonal, oral and written communication skills
- A strong commitment to a team culture and positive attitude
Type: Full-time
Experience: Mid-Senior level
Functions: Business Development, Design, Marketing
Industries: Import and Export
Job ID: 5975368
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