BY KATE HALIM
It was an evening to remember as Baileys, the premium Irish cream drink from the stables of Diageo Nigeria, celebrated womanhood by unveiling its new elegant bottle in Lagos.
According to Mr. Felix Enwemadu, General Manager Diageo Brands, the introduction of the new Baileys bottle into the Nigerian market is in line with the global drive to further position the brand uniquely in the minds of its consumers.
"We have created a beautiful new bottle which is both modern and stylish and has a greater sense of femininity. Baileys is a brand that appeals uniquely to women and the new bottle was created to embrace and celebrate the stylish and contemporary woman. The new Baileys bottle evokes the brand's modern, feminine sense of style, Enwemadu said.
The bottle, which has been launched globally since January 2013, awakens the powerful and dramatic brand icon – the 'Double B' – elevating its visual prominence. The new Original Irish Cream bottle also features a fresh interpretation of the iconic label, and new typography to compliment the stylish new look.
Guests were thrilled by musical performances from Praize, Tiwa Savage and Lady DJ Lambo. They were also treated to the creamy taste of Baileys.
Via: Sun News Online