Job Title: Brand Marketing Manager
Recruiter: Hamilton Lloyd and Associates
Our client is a leading global brewery and bottling company with recent presence in Nigeria. Due to internal expansion processes in their Nigerian office, they have decided to hire a Brand Marketing Manager.
Role summary: The Brand Marketing Manager to develop winning brand positioning, strategies, plans and activations that contribute to the delivery of the business goals and that beat the competition in the market place.
INTERNAL CONTACTS: MD, Marketing Director, S&D Director, Africa Region Channel Manager, Marketing Services Manager, Brand Managers, Channel Execution Managers & Sales Managers
EXTERNAL CONTACTS: Research agencies, ATL & BTL agencies, POSM Suppliers
Responsibilities:
OUTPUTS QUALITY REQUIREMENTS
Opportunity Assessment;
. Analyses specific profit pools and value drivers
. Evaluate competitive position as it relates to their brand
. Interprets the company strategic plan as an input to brand strategy
Portfolio Strategy;
. Understands segmentation as a tool to define current & future gaps & opportunities
. Uses segments as a basis for generating insight as a driver of strategy
Brand Positioning;
. Develops & validates the brand technical footprint
. Develops winning brand positioning
. Validates brand positioning & tracks equity over time
Brand strategy and activity planning;
. Analyses data for insights & articulates brand issues and opportunities
. Articulate goals & objectives consistent with the role of the brand
. Integrates analysis and objectives with channel and sets clear strategy for the brand
Activation development and execution;
. Brief, develop & execute inspiring & impactful communication
. Develop 360 integrated activities leveraging creative platform across consumer touch points
. Foster effective multiagency team relationships
Insight and Learning;
. Build relevant knowledge for performance analysis
. Use segmentation to assess needs, behaviours and insights
. Employ insights mindset to generate penetrating insights to gain competitive advantage
Innovation;
. Adopt an innovative mindset
. Indentify requirements for innovation based on portfolio & brand strategy
. Articulate scope of innovation, line extension or renovation
Understand how money is made;
. Understanding of profit pools & value chain to recognise value drivers
. Identify & manage commercial drivers to optimise the brand P&L
. Evaluate activity effectiveness & efficiency to optimise marketing mix investment
DECISION MAKING POWERS AND AUTHORITIES:
This person is authorised to:
• Manage the relevant portion of the annual Marketing budget
• Manage BTL activity development from a process management viewpoint
• Manage the monthly cycle planning meetings
KEY ACCOUNTABILITIES:
• Define the metrics and targets against which success will be determined
• Provide the tools to support the plan in terms of activity development, planning & communication
• Review what is working and what is not and to refresh the plans accordingly
IDEAL PROFILE:
• Good conceptual abilities (intergrative and innovative thinking)
• Good written and verbal communication
• Problem solving skills
• Influencing and consulting skills
• Ability to handle complex situations under pressure
• Able to disseminate extensive data into powerful insights
• Big picture thinker without losing sight of the detail
• Think both laterally and horizontally in terms of brands, channels & sales
• Strong project management and administrative skills
• Clear, concise and unemotional communicator (written & oral)
• Ability to make the complex simple
• Strong leadership qualities
• High attention to detail
In respect of the ideal candidate profile:
Minimum Education: Relevant commercial degree.
Experience:
• 4-6 years brand marketing experience
• Experience with a sales and operational environment
• Sound theoretical and practical knowledge of the marketing mix for fast moving consumer goods.
Apply to this job (http://www.jobnavy.com/job/19272/brand-marketing-manager-job-at-a-leading-global-brewery-and-bottling-company-in-nigeria/)