Job Title: Marketing Analyst
Locations: Lagos, Nigeria
Employer: United Parcel Service (UPS)
Recruiter: Dragnet Nigeria
Job Reference: MKT 03
Department: MARKETING
JOB SUMMARY: It is the responsibility of the Market Analyst to support UPS Nigeria's revenue and profit growth by focusing analysis and action in the areas of Customer Profitability Management (CPM) and Micro Market Analysis. The CPM program requires the analyst to conduct prioritization analysis to identify customers that are highly profitable or significantly below their planned contribution. The analyst is also to conduct micro market analysis utilizing standardized analytical approaches, data and tools to provide detailed insights to the segment marketing team for opportunity identification and targeting. These insights will include, but not be limited to opportunity sizing by industry and geography, and UPS' relative position within priority segments.
The Market Analyst Job Duties include:
• Utilizes standardized information sources, tools and methods to prioritize customers.
• Investigates and documents sales behaviour to understand the nature of the UPS relationship relative to performance (e.g., economy, third-party billing, competitor is cherry picking, value UPS provides & identification of additional opportunities).
• Acts as a subject matter expert to sales personnel to support engagement with customers, particularly in modifications to action plans resulting from customer negotiations
• Conducts detailed analysis of the country's current and potential revenue and profit within the industry or segment to inform the identification and targeting of opportunities.
• Determines gaps in sales funnel relative to segment potential to identify and prioritize opportunities.
• Provides prioritized lead lists to focus efforts on selected opportunities.
• Utilizes standardized reports to identify and track key performance indicators across customer profitability management program, micro-market analysis and the business plan.
• Identifies gaps in plan performance to identify opportunities for improvement.
• Examines reports for improvement opportunities and communicates recommendations to manager for standardized report modification
GENERAL REQUIREMENTS:
• Bachelor's Degree (Minimum)
• Master's Degree- MBA (Finance and Marketing Preferred)
• Strong Marketing experience
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