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The Diageo Sales vision is to become one of the top three most respected Consumer Packaged Goods Sales team in every market we operate in 2011.
Job Title: National Key Accounts Manager
AutoReqId: 27544BR
Function: Field sales
Type of Job: Full Time
Country: Nigeria
Reports To: National Field Sales Manager-West
Flexible working options:
• Based at HQ in Lagos.
• Head office 20% of time, in trade 80% of the time.
Context/Scope:
The primary focus of this role will be to develop and implement business plans for key wholesale and retail off-trade customers. These business plans will be geared towards identifying, building and maintaining relationships with key off-trade customers in order to maximize sales and profit and to ensure proper execution of pricing and promotional programs. This will include product promotions within the off-trade accounts in order to maximise brand awareness and bottom line growth.
The National Key Account Manager is also responsible for:
• Developing the right activity for the appropriate brand and outlet type that will maximise return on investment through enhanced volumes.
• Contributing to the JUBP process – particularly with regards category strategy and trade strategy
• Accountability for A&P spent within its channel.
Purpose of Role:
To lead, manage and develop the key account structure in Guinness Nigeria in order to deliver the profit, volume and brand objective. Key account management is needed to shift perceptions from a commodity to a value-add and partner relationship.
Top 3-5 Accountabilities:
• Plan and implement a National Key Account Strategy
• Deliver the off trade strategy across Key Accounts.
• Define space and cold management plans with each customer
• Plan and implement a relationship development plan, and coverage model to provide value.
• Manage the pipeline of opportunities, including the promotional plan with each customer, at least Qrtly in advance
• Performance/Satisfaction Measurement, with customers, direct reports and sales teams.