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JOBS => Nigerian Jobs => Sales and Marketing Jobs => Topic started by: MyInfoStride on May 14, 2011, 02:02 PM

Title: Diageo - Guinness Nigeria Job Vacancies: National Key Accounts Manager
Post by: MyInfoStride on May 14, 2011, 02:02 PM
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The Diageo Sales vision is to become one of the top three most respected Consumer Packaged Goods Sales team in every market we operate in 2011.

Job Title: National Key Accounts Manager
AutoReqId: 27544BR
Function: Field sales
Type of Job: Full Time
Country: Nigeria
Reports To:  National Field Sales Manager-West

Flexible working options:             
•         Based at HQ in Lagos.
•         Head office 20% of time, in trade 80% of the time.

Context/Scope:
The primary focus of this role will be to develop and implement business plans for key wholesale and retail off-trade customers. These business plans will be geared towards identifying, building and maintaining relationships with key off-trade customers in order to maximize sales and profit and to ensure proper execution of pricing and promotional programs. This will include product promotions within the off-trade accounts in order to maximise brand awareness and bottom line growth.

The National Key Account Manager is also responsible for:
•         Developing the right activity for the appropriate brand and outlet type that will maximise return on investment through enhanced volumes.
•         Contributing to the JUBP process – particularly with regards category strategy and trade strategy
•         Accountability for A&P spent within its channel.

Purpose of Role: 
To lead, manage and develop the key account structure in Guinness Nigeria in order to deliver the profit, volume and brand objective. Key account management is needed to shift perceptions from a commodity to a value-add and partner relationship.

Top 3-5 Accountabilities:
•   Plan and implement a National Key Account Strategy
•   Deliver the off trade strategy across Key Accounts.
•   Define space and cold management plans with each customer
•   Plan and implement a relationship development plan, and coverage model to provide value.
•   Manage the pipeline of opportunities, including the promotional plan with each customer, at least Qrtly in advance
•   Performance/Satisfaction Measurement, with customers, direct reports and sales teams.
Title: Re: Diageo - Guiness Nigeria Job Vacancies: National Key Accounts Manager
Post by: MyInfoStride on May 14, 2011, 02:04 PM


Diageo - Guiness Nigeria Job Vacancies: National Key Accounts Manager

Qualifications and Experience Required:
•   Graduate with 5-10 years minimum commercial expertise gained across Consumer Marketing and / or Sales Management. A strong track record in Sales at a management level, with experience in at least two areas of Sales.
•   Particularly critical is previous experience of Field Sales or other customer facing roles.
•   Strong leadership and communication skills – written and verbal
•   Strong capability and able to coach others in Sales Drivers, Managing Relationships (including negotiation skills), Sales Force Effectiveness, Outlet Segmentation, JUBP and Targeted Trade Investment. These roles are particularly important in championing the Responsible Drinking agenda through the Field
•   Previous experience of leading / managing others, delivering results through teams and strong track record as a coach. Experience of change management is particularly valuable.
•   Previous exposure to strategy development is valuable. Strong project management skills, commercial and financial capability are important.

For more information and application: Diageo - Diageo - Guiness Nigeria Job Vacancies (https://sjobs.brassring.com/1033/ASP/TG/cim_jobdetail.asp?SID=%5ED/6D0nc2ATzzaEEQVJ4E3U3FW51urOJO8//ImCCRF2pH/DkydhtRAW1t6PumuiHW&jobId=1527030&type=search&JobReqLang=1&recordstart=1&JobSiteId=208&JobSiteInfo=1527030_208&GQId=0).