Job Title: Specialist, Electronic and Online Media Planning Monitoring
Locations: Lagos, Nigeria
Employer: Etisalat Nigeria
Job Summary: Assist in day-to-day execution of all media issues revolving around planning, buying and monitoring of electronic and digital media
Principal Functions:
• Write media briefs and assist in evaluation of electronic and online media plans, including identifying media, timings, flighting, weights and cost estimates using AMPS, Diaries, etc
• Evaluate rationale for all electronic media selections of stations and programmes
• Assist in execution of Etisalat Nigeria?s media plans while ensuring compliance with defined media objectives and strategy
• Monitor electronic and online media channels for relevant information and escalate to the Manager-Media Planning and Management as required
• Assist in evaluating/ negotiating appropriate discounts to maximize media spend with media houses and suppliers
• Conduct research, develop first drafts of mitigating strategies for negative media coverage, and present findings for the attention of the Manager-Media Planning and Management
• Assist in exploring new online media opportunities/ possibilities of utilization of unconventional media
• Assist in sourcing strategic sponsorship properties
• Carry out periodic reviews of all Etisalat Nigeria sponsorships and evaluate new and innovative platforms
• Follow up with media agency on supervision and execution of electronic media campaigns
• Follow up on raising and renewal of media contracts
• Follow up on ensuring strict compliance with media partners and analyze the compliance reports as sent by the monitoring agency
• Liaise with the Finance function in facilitating prompt payment of all 3rd party media service providers
• Liaise with relevant unit/ team/ function in carrying out all relevant electronic and online media management activities
• Prepare/ compile agreed periodic activity and performance reports for the attention of the Manager-Media Planning and Management
• Attend team/ divisional/ departmental meetings as required
• Perform any other duties as assigned by the Manager-Media Planning and Management
Educational Requirements:
• Bachelor?s degree
• Postgraduate/ professional qualification in a related field will provide an advantage
Experience,Skills & Competencies:
• Between three (3) and five (5) years directly relevant post-NYSC work experience ? including within media agencies
• Ideal candidate must be able to demonstrate competencies in the following areas:
• Advanced proficiency with Media Star/ MPS planning tools
• Excellent communication skills
• Strong results orientation
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