Victor Anichebe could have been forgiven for reading Robert Martinez's words in the ECHO this week and thinking his new manager was describing him.
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The Everton manager was, however, talking about Arouna Kone.
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Anichebe returned to Finch Farm this week and spoke about needing to hit the ground running in order to impress the new boss.
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But the 25-year-old's challenge to keep hold of the starting shirt he finished last season with will become that much harder once Kone's arrival is finalised.
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Martinez went on to evaluate the Ivory Coast international as being able to "see a pass in the final third" and as a "clinical finisher".
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They are not attributes too often associated with Anichebe and by shelling out £6.5m on Kone, it appears Martinez has his main man up front.
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The gauntlet has been thrown down to Everton's strongman striker.
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Last season was by far his most productive for the club.
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In 32 appearances he bagged eight goals and served up some of his most complete and mature performances to date.
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His goal put the seal on a win at Newcastle United, another got the Blues back into a game with West Ham United and his strike gave Everton something to hang on to in a baffling first half at home to Aston Villa.
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And in a campaign when David Moyes could no longer rely on Nikica Jelavic to justify a starting position, Anichebe at least gave Everton a sense of direction up front.
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But the man who poured his faith and patience into Anichebe is no longer at the club.
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Moyes's successor is certain to have an opinion on the Nigerian and, depending on who you believe, showed interest in taking him to Wigan last summer.
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But gone is Anichebe's safety net in Moyes.
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The striker is now out on his own and like every other player at the club and has to prove himself all over again.
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He said this week about being "excited" about the new era at Goodison Park and let us hope he means it.
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Because Anichebe has shown just how good he can be.
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He has the ability to dominate defenders, to bring others into play and also change the face of games. Injury-free and in the right frame of mind he could comfortably be plundering 15 goals a season.
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Martinez saw that first hand in February last year when Anichebe came off the bench to drag Everton out of their slumber and rescue them a point with a headed equaliser in a bulldozing display.
Well, as far as football is concerned competition is good for footballers. It would make them strive hard to perform above average. In my opinion, l don't see Kone becoming a threat to Anichebe place in the Everton squad. It should challenge him to work harder.
It is always good to have someone to challenge u once in a while in whatever u do....Let's see how Anichebe will cope with this one.