Job Title: Marketing and Communications Manager – West Africa
Employer: DHL Express Africa – Nigeria
Job description:
We are a global logistics company looking for a Marketing and Communications Manager for the West Africa zone including the countries of Benin, Burkina Faso, Cape Verde, Cote d'Ivoire, Ghana, Guinea, Guinea-Bissau, Liberia, Mali, Niger, Nigeria, Senegal, Sierra Leone, The Gambia, Togo
Depending on experience, the salary range (full package) is between 6, 000 000 and 10, 000 000 NGN.
Overall Responsibility: – Provide marketing, PR, communications, sponsorship and branding support to countries, including ensuring all materials are brand-compliant and that campaigns are rolled out effectively – Benin, Burkina Faso, Cape Verde, Cote d'Ivoire, Ghana, Guinea, Guinea-Bissau, Liberia, Mali, Niger, Nigeria, Senegal, Sierra Leone, The Gambia, Togo
Public Relations:
• Manage the PR planning process for each country i.e. identify their monthly story and opportunities and ensure implementation
• Manage the distribution of 'central' stories provided by the SSA office to ensure they are distributed in the various countries
• Keep an updated list of stories from the zone, available whenever requested
• Manage the zone media list, ensuring it is updated and correct
• Provide guidance for all PR activities i.e. assist in putting together a press release, a strategy around an event/story, briefing photographers
• Identify and institute PR training – both internal (message houses, tips) and external
• Manage local PR agency (if relevant) including strategy, implementation and reporting
• Ensure coverage is reported each month by each country – i.e. # of clippings, scans and information, and meets the deadline provided
Advertising:
• Manage any advertising opportunities for the zone – i.e. any opportunities sent to them and then, if worthwhile, escalated to SSA Office
• Manage any requests for adaptations and local artwork, to be escalated and briefed to SSA Office
• Ensure successful implementation of all campaigns (i.e. ExpressEasy, TradeLane) within markets
• Ensure adequate levels of giveaways and marcomms materials are available in countries and, if not available, assist in acquiring or requesting these
• Work with other units (Pricing, Sales) to ensure successful implementation of all campaigns and opportunities
Branding:
• Ensure all marketing materials align to the guidelines (this also includes having a good knowledge of the guidelines and understanding what does/doesn't conform)
• Ensure all branding in countries (vehicles, signage) conforms to guidelines and, if not, assist countries to get in line
Sponsorship, Conferences & Events:
• Manage any sponsorship opportunities for the zone – i.e. any opportunities sent to them and then, if worthwhile, escalated to SSA Office
• If identified, manage sponsorship and events on the ground i.e. ensure materials and giveaways are in order, branding is correct, photographers briefed, PR and collateral is written and distributed
Internal Communications:
• Edit stories from the zone to be distributed in Connect in Brief and the DHL Weekly every Wednesday
• Distribute important information (ops updates, crisis communication) to all internal audiences
Corporate Social Responsibility:
• Interface with the relevant CSR contact in each market to ensure CSR activities (GVD, WED and quarterly CSR activity) are well-executed (i.e. take place, photography done, the activity reported on, media information distributed and a story written for internal audiences)
Administration:
• Provide a monthly update on issues/concerns in the various markets
• Maintain a local video and image library so that any requests for images, artwork, video can be facilitated at zone level
• Keep an up to date contact list for markets incl Country Managers, Commercial Staff that need to be engaged on specific activities
• Schedule monthly calls with the zone and/or Country Managers to discuss Marcomms activities for that month
Desired Skills & Experience:
Requirements:
• Degree or diploma in Marketing, Communications, Journalism and/or Public Relations
• At least five years' public relations experience
• At least two years' management experience
• Very strong writing skills (press releases, feature articles, opinion editorials)
• Broad based exposure to all skills areas including presentation, media relations, advertising, internal communications, graphic design, sponsorship and CSR
Personal Skills/Attributes: Proactive, dynamic, can-do spirit, persistent and determined, driven, creative, broad shoulders, a dose of humour, business acumen, a strong backbone.
Type: Full-time
Experience: Mid-Senior level
Functions: Public Relations, Marketing
Industries: Logistics and Supply Chain
Job ID: 6408221
Apply to this job (http://www.jobnavy.com/job/20937/marketing-and-communications-manager-job-at-dhl-express-africa-nigeria/)