Real Madrid on Saturday presented their new €32 million signing Asier Illarramendi, warning him that the fans had high expectations of the new-look team.
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Club president Florentino Perez hailed the 23-year- old Basque as "one of the brightest hopes of Spanish football", following his role in Spain's victory in the European under-21 championships.
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"You will be playing in front of a home crowd that is demanding but unique. These supporters will give their all and they will demand that you do too," Perez told the former Real Sociedad midfielder.
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Real Madrid surprised "Illarra" by headhunting him from his boyhood team earlier this month.
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"A few days ago I would never have dreamt that I would wear a different shirt from that of Real Sociedad," he said on Saturday.
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"This is a unique opportunity for me. I will give everything I have for these colours."
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Beaten in the league by Barcelona and knocked out of the Champions League at the semifinal stage last season, Madrid are looking to improve under new Italian coach Carlo Ancelotti.
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Illara will play in midfield alongside another new signing, Spain international Isco, who joined from Malaga.
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"The Basque footballer brings youth, impact on the game, touch and judgement to Real Madrid", the club said in a statement.