Job Title: Brand Manager
Recruiter: Hamilton Lloyd and Associates
Our client is a multinational FMCG company with presence in Lagos, Nigeria. Due to internal expansion processes they have decided to hire a Brand Manager.
Role Summary: – Manage the creation and delivery of high quality programs/materials – on time and on budget. Support implementation planning and execution with excellence. To work with the brand teams and external audiences in program planning with the Marketing Manager and Agency resources. – Deliver effective communication of support plans and schedules.
Essential Job Responsibilities:
• Manage own brand(s) within the context of the agreed strategies to maximise short and long term Sales, Market Share and profitability
• Develop, recommend and lead the execution of local marketing plans and manage the effective deployment of the marketing budget
• Contribute to development of category strategies and innovation plans.
• Develop and execute annual marketing including media plan
• Initiate market research projects to deliver powerful consumer and customer insights as the basis for long term brand growth.
• Lead the development of local copy strategy / executions
• Coordinate with the Sales function for the execution of pricing and distribution strategies for assigned brands
Key Responsibilities: Implementation of agreed plans on time and budget
Position Requirements:
• 5 years of Promotional Marketing experience
• Effective cross-functional team work experience Maturity and leadership
• Independent worker, self Starter (outside the office), strong interpersonal and relationship building skills – Outgoing personality and ability to interact and influence different third parties
• Lead a teams of third party demo girls including training and motivation of this team to execute Housewife Connect, HCP connect & School Activation including direct selling
• Strong negotiation skills with Understanding of Marketing – promotional programmes, PR, literature, artwork development
• Self sufficient, proactive and able to work with a high degree of autonomy
• Excellent communication in English (Oral & writing) as well as presentation skills
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