Job Title: Director of Sales and Marketing
Reference Code: 20088539
Location: Uyo, Nigeria
Department: SALES & MARKETING
Employer: Le Meridien Ibom Hotel and Golf Resort
Company Description: Le Meridien Ibom Hotel & Golf Resort, Nwaniba Road, Uruan L. G. A. Akwa Ibom. Nigeria
Location:
• Le Meridien Ibom Hotel & Golf Resort, Nwaniba Road. Akwa Ibom State. Nigeria.
• It is located 90km (1hr 30 mins) drive from Calabar airport and 160km (2hrs. 30 mins) from Port Harcourt airport.
• Le Meridien Ibom Hotel & Golf Resort, Nwaniba Road is also located on the river side area of Nwaniba, Uruan Local Government Area. Akwa Ibom State. It is in a palm tree forest area. It's a unique property incorporated into a landscape in a very ecologically friendly manner.
Job Description: – Initiate, plan, direct and manage the implementation of the complex's sales and marketing strategy. – Direct the activities of the Complex Sales, Events and Reservations teams, ensuring that the activities of all team members are aligned with Complex strategy.
ESSENTIAL FUNCTIONS:
• Develop the sales and marketing strategy for the property, plan and manage its implementation, liaising closely with key stakeholders (General Managers, Hotel Managers, Revenue Manager) and be responsible for communication of this strategy to the sales / reservations and events teams.
• Working closely with the Revenue Manager, continuously monitor competitive activity and implement any agreed changes to the property's sales and marketing strategy.
• Take responsibility for the delivery of the annual Marketing Planning process for the property, fully understanding the Marketing requirements, and the required budgetary guidelines, to enable empowered decisions in all rate negotiations
• Liaise with General Manager and Hotel Managers to deliver specific hotel marketing projects such as direct marketing, production of sales collateral and advertising campaigns. Ensure full compliance with all Starwood Marketing programs.
• Liaise with the PR and Advertising agencies to ensure effective communication is maintained in line with Marketing strategy.
• Manage the Sales, Reservations and Events teams to ensure the efficient day to day operation of the Sales and Marketing Department and that all revenue and profitability targets are achieved in line with the European core standards.
• Conduct six monthly performance appraisals for all direct reports, ensuring that pre-agreed objectives are achieved. Where required, identify appropriate development and career opportunities for each team members to ensure high levels of motivation.
• Set annual revenue targets, in line with budget, for all direct sales people, ensuring that they are clear on their revenue target and have a planned strategy to achieve their goals.
SUPPORTIVE FUNCTIONS:
• Manage the completion of all GA / GP and SET Preferred solicitations ensuring they are completed accurately and in line with budgeted guidelines.
• Ensuring accurate follow up and communication both internally to reservations and accounting departments and confirmation to client. Ensure property rates sheets are accurate at all times.
• Proactively manage a pre-determined number of key accounts/key prospects and other active accounts to ensure maximum yield in line with budgetary objectives.
• Proactively prospect new accounts for the Complex and Starwood properties worldwide and following the sales process through to convert into 'producing' accounts.
• To take responsibility for the compilation and execution of quarterly sales action plans for the sales team. Ensure that all members of the sales and events teams maintain European Core Delphi Standards and that the system is utilised to its full capacity.
• Plan and attend any trade fairs as a representative of Starwood Hotels, ensuring that the quality image of the organisation is portrayed, and that every opportunity is taken to promote the property.
• To arrange and manage familiarisation trips and educationals in line with business needs.
Requirements:
SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES
• Must be proficient in writing, speaking and negotiating in local language, English and at least one additional language.
• Must pass the Sales Select Test.
• Courteous & efficient telephone manner
• Excellent organisational/administrative skills with office management experience
• Ability to prioritise tasks & to manage workload using own initiative
• Ability to multi-task & work under pressure with limited resources
• Ability to appreciate "the big picture", whilst having a talent for detail & an inherent thoroughness in task approach, follow-up & completion
• Strong writing skills with excellent spelling & grammar
• Typing skills – 65 words per minute & speed writing preferred
• Excellent computer skills – sound knowledge of word processing, spreadsheet, database, presentation & DTP software packages, email, internet & intranet systems
• Numerate. Ability to manage PR budget.
• Foreign language skills preferred
• Previous experience in hotel, travel & tourism, service sector preferred
• Ability to inspire confidence & gain credibility with senior management
• Ability to maintain complete confidentiality at all times
• High degree of personal loyalty & integrity
• Team player – with a sense of humour even in the face of adversity!
• Should have 5 to 7 years experience in the field and management position.
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