Newcastle striker Sammy Ameobi has turned down the chance to go out on loan in order to fight for a first-team spot at St James' Park.
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The 21-year-old has struggled to break into the starting XI under boss Alan Pardew, and was sent out for a spell on loan with Middlesbrough last season.
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He is likely to again face a challenge to nail down a regular berth in 2013-14, but he insists that he is determined to stay and work hard to make his breakthrough.
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"I don't want to go out on loan this year, I want to play here," he told The Northern Echo.
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"Going out will be a last resort if things don't work out but this is where I want to be. I want to be a success in the Premier League, fingers crossed.
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"This is a big season for me, it's make or break. I will either be playing Premier League or further down the leagues.
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"I want to be here at the top level, I've had a good start to pre-season I want to keep that going."
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The young forward has impressed during pre-season, including setting up a goal for Papiss Cisse in the club's 2-0 win over St Mirren on Tuesday.
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He could yet be forced further down the pecking order, with Darren Bent, Loic Remy and Bafetimbi Gomis all being linked with the club.
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However, Pardew insists that Ameobi and fellow fringe player Paul Dummett can still make an impact.
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"At the minute, Sammy and Paul Dummett have put their head above the parapet and now they have to stay there," he said.
No one wants to leave a club on loan...It is an insult to some players especially the big ones. They always want to QUIT or STAY full time.