Job Title: Manager, Brand and Mass Segment
Employer: Airtel Nigeria (Airtel Networks Limited)
Job Purpose:
• To achieve business goals and brand saliency by championing activation Events and sponsorship platforms for national and regional roll out in line with the overall brand strategy
• To ensure efficient , effective and seamless execution of Events and Sponsorship platforms end to end for regional and pan Nigeria exposure
• Ensure effective activation & implementation of point of sale merchandising in formal & informal trade channels
Key Responsibilities:
Branding Execution;
• Support the execution of strategic Branding
• Develop innovative ways of ensuring the brand is visible at POS and in market
• Guide and support regional and Zonal teams on building and sustaining superior Events branding
• Training of team on Branding standards
• Ensure Top Of Mind Awareness (TOMA) target is achieved within given timelines.
Sponsorships and Experiential Execution;
• Identify any leveraging suitable sponsorships opportunities for national roll out to help project brand visibility / generate ROI
• Activate/Execute agreed platforms in line with objectives and brand guidelines
Product Launch Execution;
• Support the team to design appropriate launch plans for all new products at the national level ensuring speed and reach to the regions
Dimension;
• POS Visibility
• Brandng Presence/Saliency
• ROI Sponsorships & Events
• TOMA
• Brand Affinity
Desired Skills & Experience:
• A recognized university degree
• MBA is an added advantage
• Minimum of 8 years working experience in Brands & Communications
• Local market knowledge and experience will be a key requirement
Behavioural Characteristics:
• Achieving Business Success
• Delighting the customers
• Displaying Entrepreneurial Spirit
Type: Full-time
Experience: Mid-Senior level
Functions: Marketing
Industries: Telecommunications
Job ID: 6718928
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