Exploiting the talents of the nomadic Giovani dos Santos will be the key to Villarreal's attempts to reclaim their mantle as the model for smaller clubs to aspire to when they return to La Liga this weekend.
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The team known as "the Yellow Submarine", because of their canary-coloured strip, won promotion back from the second division, along with Elche and Almeria, after a year in the wilderness following a dramatic fall from grace.
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The European football regulars were relegated on the final day of the 2011-12 campaign, having started the season in the Champions League.
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However, they have bounced back at the first attempt and are the favourites among the newcomers to re-establish themselves among the big boys due to their experience and financial solidity.
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They are only team to have broken the La Liga duopoly of Real Madrid and Barcelona in the last nine years, when they finished second behind Real in 2008 and ahead of Frank Rijkaard's Barca.
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They lack the history and honours of relegated clubs Real Zaragoza, Deportivo La Coruna and Real Mallorca, who have all recently had to go into administration to resolve their financial problems, but go up boasting a budget of €50 million.
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Villarreal quickly rid themselves of their highest earners following relegation, but have made a statement of intent on their return risking a reported €10 million on Mexico forward Dos Santos, signed from Real Mallorca.
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The gifted 24-year-old, who already has over 60 international caps, came up through the Barca youth system but since leaving the Nou Camp in 2008 has wandered from Tottenham Hotspur, to Ipswich Town, to Galatasaray, to Racing Santander and Mallorca.
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He almost signed for Villarreal a year ago, the deal falling though when the club were relegated, and has worked before for current coach Marcelino, while at Racing.
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In major shareholder and president Fernando Roig, owner of a tile manufacturing company, Villarreal have a relatively wealthy patron with his feet firmly on the ground.
Banking on one player won't work well for the football club. It would be better if the coach work more on team-work.