An impressive pre-season for new Real Madrid coach Carlo Ancelotti has lifted morale at the Bernabeu in the post-Jose Mourinho era and left many fans scratching their heads.
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If everything seems to be going so well, why should the club need to break the world transfer record to sign Tottenham Hotspur's Gareth Bale, another attacking midfielder?
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The nine-times European champions have been chasing Welsh winger Bale since the end of last season, with figures in excess of €100 million being bandied around in the media.
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"It isn't clear this team needs a new recruit like this," Madrid-based sports newspaper AS said in an editorial this week, as Sunday's La Liga season- opener at home to Real Betis approached.
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"One thing Bale has, apart from his quality, is that he fits in well with (president) Florentino (Perez)'s 'economic-sporting' project.
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"In this sense, the more expensive the better because it will make more noise, more of an uproar, more 'marketing'. It is more an economic choice than a sporting choice.
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"The objective shouldn't be to be the richest club in the world, but to be one that wins titles."
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The world's richest sports club by revenue, according to the annual survey by business services group Deloitte, have hardly been quiet in the transfer market so far as they seek to improve on a trophy- less end to the 2012-2013 season.
He will definately have a good seaosn run with Real Madrid but it won't be as good as good as Mourinho's reogn..That is for sure!