Job Title: Brand Manager
Location: Lagos-Ibadan Expressway, Warewa, Ogun State, Nigeria
Employer: Multi-Trex Integrated Foods Plc
Job Summary: Responsible for initiating, planning, implementing, control and co-ordination of the volume driving and market share-gaining activities.
Main Responsibilities;
• Conceptualize and develop strategic brand equity building effort priorities and annual brand plans
• Follow through implementation of the brand plans to ensure attainment of business objectives
• Work with sales management team to ensure realization of sales, distribution and profit objectives of the category
• Identify the brand market research needs; to generate a bank of consumer and customer insight for brand activities
• Manage advertising agency to ensure strategic, efficient and effective Agency support.
• Charts plan on how to ensure that brands are ahead of the competition.
Qualification and Requirement:
• A good first degree in Social Sciences or Humanities
• Minimum of 5-8 years' experience managing brands preferably in a FMCG company
• Sound writing and oral communication skills
• Persuasive and negotiation skills
• Organizational skills
• Good analytical skills
• Good Project Management Skills
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