A debut double from 36-year-old Luca Toni gave Hellas Verona a surprise 2-1 triumph over AC Milan on Saturday while new signing Carlos Tevez was on target as champions Juventus won 1-0 at Sampdoria.
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Trademark headers from former Italian international Toni in the 29th and 53rd minutes gave promoted Verona victory in their first Serie A match for 11 years, the opening league game of the season.
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Milan produced a disappointing display despite taking a 14th minute lead through Andrea Poli who was also making his debut.
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The win brought delight to the fans at the Stadio Bentigodi who have had to suffer for more than a decade in the second and third tiers of Italian soccer while their smaller local rivals Chievo Verona flourished in Serie A.
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"They deserved to win. We started well and then we stopped playing. We need to play with more aggression," said Milan coach Massimiliano Allegri.
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"We have to have a different attitude. We had it for 14 minutes and then we started to make mistakes and expose ourselves to counter-attacks."
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Tevez's goal on his first league appearance since leaving Manchester City was enough to start Juve's bid for a third straight Serie A title with victory over Sampdoria in monsoon conditions in Genoa later in the day.
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The unmarked Argentine was on hand to tap into an empty net after Paul Pogba had taken Arturo Vidal's superb through ball and rolled a pass across to Tevez.