(http://readwrite.com/files/fields/Music_Cloud.jpg)
Popular online music streaming service Pandora just killed its 40-hour-per-month listening limit (http://investor.pandora.com/phoenix.zhtml?c=227956&p=irol-newsArticle&ID=1849420&highlight=) for mobile users with free accounts. Earlier this year, the company cited rising licensing costs (http://readwrite.com/2013/02/28/pandoras-remixes-its-free-listening-limits) as the reason for the cap. It now credits the "rapid progress of mobile advertising" for the reversal, effective September 1, 2013.
More the point, though, may be the fact that the launch of Apple's iTunes Radio (http://readwrite.com/2013/06/10/everything-you-need-to-know-about-ios-7) is looming next month.
ReadWrite