Job Title: Senior Marketing Manager
Location: Lagos, Nigeria
Employer: Taafoo Limited
The Senior Marketing manager will work directly with management to grow online and in-store foot traffic using social media, guerrilla marketing, direct marketing and partnerships with complementary businesses.
Major Activities:
• Develop and grow channels for reaching consumers for taafoo.com.
• Structure, negotiate and close opportunities that drive traffic to taafoo.
• Leverage social media heavily as a marketing tool.
• Advice executives on competitive landscape and opportunities.
• Prepare written presentations, marketing & activity reports.
• Develop and execute consumer loyalty schemes.
• Continually learn new product knowledge and acquire better marketing skills.
• Attend and participate in sales meetings, product seminars and trade shows.
• Drive search engine marketing initiatives for taafoo.com.
• Manage and direct activities of other marketing team members.
• Develop PR models to increase mention of taafoo.com in the media.
• Maximize guerilla marketing techniques to maximize marketing ROI for taafoo.
Requirements:
• BSc Minimum in Sales, Marketing, Business Administration or related field.
• 3-5 yrs experience, preferably in retail.
• Marketing concepts & strategy.
• Internet usage patterns & trends.
• Confidence & motivation.
• Dedication to concept.
• Deal development and closing.
• Must have Social Media, Search Engine & Guerilla marketing experience.
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