Job Title: Brand and Product Manager
Location: Lagos, Nigeria
Recruiter: Zanta Golden Concept
Job Summary: To derive brand growth in volume and equity by leveraging understanding of customer attitudes, motivation and trends and as well develop a seamless execution of brand plans, both short and long term.
Responsibilities:
• Achieve agreed brand health and profitability targets
• Develop strong communication programs for brand working with local agency and regional team
• Ensure development of efficient BTL work in line with activity goals
• Consumer, market and category analysis. competitive /market reviews with recommended actions
• Evaluate and drive innovation opportunities
• Excellence in execution: ensure a world class execution of all brand activities on time, on budget, on strategy and on target throughout the organization, to consistently achieve the desired strategy impact.
• Provide leadership: focus externally, drive to win, foster collaboration.
• Production of marketing and point of sales material
• Measurement and evaluation for key promotional projects
• Innovation: harness consumer, shopper and customer insights to create and implement value creating brand and product ideas, concepts, designs packaging, line extension.
• Budget management: preparation of brand budget and management of finances related to marketing campaigns and promotions.
• Brand strategy: create a clear strategy for sustainable and profitable growth of the brand which provides a clear consistent and effective direction to yearly brand plans to reach equity and profitability
Qualifications and Requirements:
• A minimum of OND/HND in marketing, business administration, economics or any related discipline is an advantage.
• Market knowledge and cultural sensitivity coupled with a comfort working with different cultures.
• Exceptional written, verbal, and presentation skills.
• Strong sense of responsibility, forward-thinking, detailed-minded and sound judgment.
• Line manager experience and a track record of leading, developing & coaching a team.
• Ability to produce high quality work under strict and constant deadlines with an eye for detail and accuracy.
• Good listener, able to respond to results and consumer research.
• Fresh graduate are also welcome
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