The gold-colored shells of HTC One appeared (http://www.gsmarena.com/htc_one_goldcolored_shell_shows_its_face_in_china-news-6791.php) in China a few days ago and we all thought that the Taiwanese manufacturer was preparing a "gold" edition of its flagship smartphone. Apparently, the HTC One (http://www.gsmarena.com/htc_one-5313.php) in gold is indeed coming, but the device will not be sold officially by HTC.
HTC One gold is actually a custom made device by Gold Genie, a company that is known for gold plating popular gadgets and smartphones. The firm will also have a platinum and rose gold edition of the HTC One.
HTC One "gold" is a genuine HTC product with the addition of 24-carat gold on the outer layer of its design. The 32 GB variant of the special-edition will cost you