(http://readwrite.com/files/fields/th21%20tim%20cook-%20rw%20photo%20desk.jpg)
Apple CEO Tim Cook has joined Twitter. His account describes him as "CEO Apple, Fan of Auburn football and Duke basketball." The account's first followers included Apple exec support engineer @axelj (http://twitter.com/axelj), marketing chief @pschiller (http://twitter.com/pschiller) and Twitter employee @miguelrios (http://twitter.com/miguelrios).
He joins the Twittersphere just in time to enjoy the maelstrom of Apple-related tweets surrounding the iPhone launch. The timing is probably no coincidence, with the iPhone 5s and 5c reaching stores today (http://readwrite.com/2013/09/20/amid-shortages-iphone-5s-and-iphone-5c-reach-stores-today#awesm=~oi0DxthPqeoava).
Visited Retail Stores in Palo Alto today. Seeing so many happy customers reminds us of why we do what we do.
— Tim Cook (@tim_cook) September 20, 2013 (https://twitter.com/tim_cook/statuses/381131235247923201)
The Twitter account still lacks the blue check mark that designates a verified account, but Apple told CNBC (https://twitter.com/CNBCnow/status/381135214615220224) that @tim_cook (https://twitter.com/tim_cook) is, in fact, Apple's fearless leader.
UPDATE: Tim Cook's Twitter account is verified. He now has over 34,000 followers and that number is rapidly growing.
Source: ReadWrite (http://readwrite.com)
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