Many firms are not properly prepared for the response to a daily deal offering. "These offers can be wonderful if they are analyzed correctly by the company," said Greg Sterling, principal of Sterling Market Intelligence. "If they are not, then it can easily be a disaster." The daily deal sites are the first to agree. "The most successful Groupon merchants stock up before a deal is published," said spokesperson Chad Nason, "whether it is on additional staff to answer the phone, on the product itself, or just on sleep."
Source: e-Commerce Times