For more than a decade, B2B firms have used the Internet to publicize their product catalogs. As a result of the rise in consumer sales on the Web and the rapid maturation and adoption of Internet technologies like RIAs and Web 2.0, B2B firms are now rethinking their e-business strategies. At the same time, the demands of B2B buyers have also changed, with many expecting sites to provide them with the experience, content and community collaboration they have come to expect in the B2C realm. What we are left with is a B2C/B2B convergence phenomenon.
Source: e-Commerce Times