Job Title: Manager, Events
Employer: Stanbic IBTC Bank Plc (part of Standard Bank Group)
Job ID: 12445
Location: Lagos, Nigeria
Division Group: Marketing and Communications
Position Category: Communications
Employment Type: Full Time – Permanent
Shift: No
Regulatory Approval: Yes
Position Description:
• To deliver real value to the business by planning and executing internal and external events against the given marketing and communication strategy and plan
• To develop strategies for each event (event marketing)
• To execute events (event management)
• To manage the relationship with business partners
• To continually seek ways to improve the effectiveness and efficiency of events
Key responsibilities:
• Develop a strategy for each event. Ensure alignment to the business strategy, and the BU Marketing and Communications strategy and brand strategy.
• Translate knowledge of the market into event propositions and design
• Project management of events to ensure delivery on time, within budget and on objectives set.
• Ensure centrally coordinated events are translated into relevant local events.
• Evaluate all events and projects. This includes the setting of targets, indentifying of measurement tools and reporting.
• Collaborate with the Group Marketing events specialist to optimise the effectiveness of events.
• Collaborate with other Marketing and Communications managers to optimise the effectiveness of the events and shared opportunities
• Ensure all agency, studio and supplier briefings yield relevant solutions, efficiently.
• Manage the relationship with business partners to ensure buy-in into event strategies and design
• Support business units in developing ad hoc material for team events using marketing resources (e.g. the studio). Optimise elements and the use of resources. Ensure alignment to corporate identity
• Effectively manage the event and project budgets, tracking spend against budget and ensuring on time payment of invoices.
• Manage the on-the-day requirements of the event
• Record all information and material on all events and projects cohesively and comprehensively (charters, briefs, budgets, creative, creative, media plans, reviews)
• Identify and manage the risks associated with hosting events
• Manage corporate gifts for the business – selection, storing and distribution
Key performance measures:
• Understanding and application of the business strategies
• Understanding and application of the BU Marketing and Communications, and brand strategies.
• Quality of the event strategies and plans
• Quality of insight into the market: consumer attitudes and behaviours relevant for events
• Efficiency and effectiveness of project management
• Quality of events charters
• Quality of agency and studio briefs and debriefs
• Quality of all event produced and related collateral
• Quality of localised events related to centrally managed projects
• The quality of event evaluations and reporting
• Effectiveness of events and related collateral
• Effectiveness of guest list management
• Quality of the relationship with business partners, agencies, studio and others within Marketing and Communications
• Quality of financial reporting and management of budgets
• Quality of record keeping
• Quality of leadership and people management
• Quality of risk management and reporting
Required Skills and Qualifications:
Knowledge:
• A degree or diploma in Commerce or Marketing
Experience:
• 3 years experience in designing and managing events
• Must have managed a project budget of approximately N50 mil
• Must have experience in managing and leading people
Required Competencies:
Personal competencies:
• Ability to identify human insights
• Strong project management skills
• Strong selling and influencing skills – required to sell and collaborate on concepts with others in the Marketing and Communication team, business, suppliers and agencies, to ensure integration and synergy / agreement between key stakeholders.
• Ability to build relationships based on report and trust
• Ability to management conflict and seek resolution.
• Ability to ignite passion for Standard Bank Group brand.
• A creative thinker
• Socially confident, personally empowered (takes the initiative)
• Team worker
• Able to work under pressure
• Forward thinker and able to anticipate and manage potential risks
• Adaptable and resilient – able to cope with ongoing change and support others through the process
• Ability to influence others to effect marketing and communication plans
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Source: Lagos Events Manager Job at Stanbic IBTC Bank Plc (http://www.jobnavy.com/job/24998/lagos-events-manager-job-at-stanbic-ibtc-bank-plc/)