Job Title: Regional Trade Marketing and Activations Manager
Location: Enugu, Nigeria
Employer: Airtel Nigeria (Airtel Networks Limited)
Job Purpose: To achieve business goals and trade marketing/brand saliency by devising strategies for the specific region, in line with the overall trade marketing/brand strategy and subsequently plan, implement and evaluate the same at the regional /zonal level.
Key Accountabilities:
1. Branding: Ensure Top of Mind Awareness (TOMA) target is achieved within given timelines.
• Monitor on-going campaigns & media support and provide objective benchmarks versus completion on Share of Voice/ Share of Equity (SOV/SOE).
• Identify and evaluate branding/media opportunities across various channels within the region.
• Conduct audit of the various channels to ensure all Branding is as specified.
2. Point of Sale (POS) Visibility: Ensure Optimum visibility across all channels in the region.
• Develop innovative ways of ensuring the brand is visible in the market place in line with agreed Picture of Success (PICOS).
• Track and monitor the execution of POS materials at the zonal & regional level; send timely reports to the Head Office
• Evaluate and determine Return On Investment (ROI) for all visibility initiatives
• Conduct periodic audits with documented reporting to ensure that outdoor materials are up to date and meet specified standards
• Plan corrective action should any gaps be identified
3. Product Launch Activation
• Design marketing communications launch plan for all new products at the regional level, ensuring speed and reach.
• Provide support for Sales team with regards to taking new products to market with the desired impact using innovative means (Brand Activation & POS execution)
4. Brand Communication
• Ensure that all communication for the region is simple, easily understood and relevant to the desired target audience
• Ensure communication is done in relevant local languages to ensure reach of a wider target audience.
5. Brand & Media Sponsorship
• Champion all National Sponsorship initiatives as it applies to the specific region
• Identify and leverage suitable sponsorship opportunities to help project brand visibility/generate ROI in the region
• Ensure co-branding partnerships are well leveraged in the regions
6. Regional Promotions and activities
• Design regional and zonal promotions and campaigns with an objective of improving brand adoption and top of mind awareness amongst target audience.
• Project-manage all promotions and campaigns ensuring adherence to guideline, deadlines and set Key Performance Indicators (KPIs).
• Develop evaluation reports on all promotions and campaigns reporting ROI and KPI achievement and forward recommendations
7. Outlet Activations.
• Design and implement a live retail outlet data capture strategy that will be used for effective planning.
Desired Skills and Experience:
Educational Qualifications & Functional / Technical Skills: A Bachelor's Degree (An MBA would be an addedd advantage)
Key Contacts:
• Sales Team
• Brand/Trade Marketing Team
• Trade
Relevant Experience:
• At least 7-10 years working experience Trade Marketing/ Brand Management experience Ability to identify the most cost effective means of reaching base within allocated region
• Capacity to ensure adoption of brand and improve top of market awareness
Other requirements:
• Achieving Business Success
• Delighting the customers
• Displaying Entrepreneurial Spirit
• An eye for detail
• Strong interpersonal skills
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Source: Regional Trade Marketing and Activations Manager Job at Airtel Nigeria (http://www.jobnavy.com/job/25644/regional-trade-marketing-and-activations-manager-job-at-airtel-nigeria/)