Job Title: Specialist, SME Segment
Location: Lagos, Nigeria
Employer: Etisalat Nigeria
Job Summary: Execute work programmes and plans to achieve overall objectives of the SME segment
Principal Functions:
• Assist in the development of value propositions for the SME segment and sub-segments by holistically drawing together all elements of the mix including products and services, sales and servicing, communications, promotions and price
• Assist in conducting research on new product initiatives and options for convergence targeted at the SME segment and proffer recommendations to the Manager-SME Segment
• Participate in product launches targeted at the SME market
• Assist with logistics for awareness campaigns, fairs and ad-hoc surveys aimed at promoting the company's products and services targeted at the SME sector
• Prepare/ compile agreed periodic activity and performance reports for the attention of the Manager-SME Segment
• Support the execution of strategic activities aimed at achieving overall business segment objectives
• Work with relevant support groups to ensure availability of SME segment products across required channels and provide regular feedback for the attention of the Manager-SME Segment
• Conduct regular environmental scans of the competitive landscape to collate regular information as may impact on the business's SME segment strategy and make recommendations for the attention of the Manager-SME Segment
• Monitor approved/ existing SME Segment projects and initiatives to ensure end-to-end process compliance and enable seamless execution
• Assist in generating and analyzing reports to aid clear decision making, co-ordinate approvals and sign-offs for documents originating from the SME Segment, and ensure safekeeping of such documents
• Assist in the development of cross-selling, up-selling and retention strategies for SME customers to improve loyalty and drive profit growth
• Identify opportunities for SME market penetration by leveraging information and insights provided by research and Regional Sales teams
• Assist the Manager-SME Segment in ensuring maximum market penetration, growth and profitability through effective implementation of SME Segment strategies
• Liaise with the Brand & Communications function to define effective channels for communicating defined/ approved initiatives aimed at creating awareness in the SME market
• Liaise with the Finance Department to ensure payment of 3rd party agencies where necessary
• Liaise with relevant units/ teams/ functions in carrying out all relevant activities
• Attend team/ divisional/ departmental meetings as required
• Perform any other duties as assigned by the Manager-SME Segment
Educational Requirements: First degree in a relevant discipline
Experience,Skills & Competencies:
• Between three (3) and five (5) years directly relevant post-NYSC work experience
• Ideal candidate must be able to demonstrate: – Good knowledge of competitive environment, consumer trends and trade practices in the industry – Excellent oral and written communication skills – Strategic and analytical thinking – High levels of integrity and self-regulation
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Source: SME Segment Specialist Job at Etisalat Nigeria (http://www.jobnavy.com/job/25958/sme-segment-specialist-job-at-etisalat-nigeria/)