Job Title: Brand Manager
Job Location: Lagos, Nigeria
Employer: Redwood Academy (Redwood Consulting)
Reports To: Regional Marketing Director
SUMMARY: To manage the marketing activities of assigned Products via great brand communications based on strong insights; consumer led innovations and consumer engagement to ensure strong brand equities with volume and value share growth; strong category sales and overall profit growth
WHAT YOU WILL BE DOING FOR US:
• Conceptualizes and develops strategic brand equity building effort priorities and annual category plans.
• Follows through Implementations of the category plans to ensure attainment of business objectives.
• Works with sales management team to ensure realization of sales, distribution and profit objectives of the category
• Identifies the category's market research needs; working with the Regional Research Manager, develops a market research plan for categories. These researches generate a bank of consumer & customer insight for brand activities.
• Manages advertising agency to ensure great advertising ideas are brought to bear on the brands.
• Manages Marketing Research Agencies for business.
• Manages the media agency to ensure strategic, efficient and effective media is bought.
• Manages PR and Event Management Agencies to generate goodwill for assigned brands among the target audience.
• Initiates, manages & roll out key projects within category or as advised by management
• Charts plans on how to ensure that company products are ahead of the competition.
• With the sales team, come up with exciting and compelling Sales promotions & activations that help in entrenching our brands and drive business objectives.
• Manages demand forecast for assigned brands.
• Facilitates a working environment that fosters teamwork; trains and coaches Brand Managers
• Ensures strategic, efficient and effective management of brand A & P to achieve annual objectives.
• d maintain good customer relations to achieve their loyalty and prompt settlement of their invoices.
WHAT WE REQUIRE FROM YOU:
• Good first degree in Health sciences /commerce and post graduate degree MBA.
• A minimum of 8 years of managing brands, 2 years managing brand team.
• Proficiency in computer operations especially excel spreadsheets and power point.
• Sound Communication skills
• Persuasive and Negotiation skills
• Organizational skills
• Good Analytical skills
• Good Project Management skills
• A good team player
• Ability to influence others.
• Ability to enable and drive change to achieve excellence.
• Advertising Development.
• Media planning
• Marketing Research.
• Promotional activities.
• New product development
• Product launches and relaunches.
How to Apply:
All qualified candidates should apply online or forward their electronic resumes to recruitment@redwood-consulting.com with the title "Snr. Brand Manager".
Deadline: 23.10.2013
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Source: Brand Manager Job at Redwood Consulting (http://www.jobnavy.com/job/25972/brand-manager-job-at-redwood-consulting/)