When a good name identity is super-glazed with a good trademark protection plan, there is no reason why it would be hurt by ICANN's gTLD. Executives at companies with great names like "Google," "Sony," "Panasonic," "Rolex," "Microsoft" or "CNN" are not losing sleep over gTLD, but those at some other mega corporations of the world, with names like "United," "National," "Star," "Total," "Union," "Monster," "Metro" or "General" are scrambling to find refuge and declaring gTLD a new major threat.