Etisalat Nigeria has unveiled their first set of ambassadors – rapper Panshak 'Ice Prince' Zamani and Olamide Adedeji have signed endorsement deals with the telecommunications company.
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We are told the deals have been under the works for a long while with the telecoms company being sceptical about going down the 'endorsement craze' path which have been threaded by rival companies MTN Nigeria and Globacom.
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Both deals are worth around N20m each.
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The rappers let the cat out of the bag as they tweeted at each other 'The swaggg ETISALAT get bwuoy no be here!!! Ask @olamide_YBNL !!!!', with Olamide replying '#EtisalatFrosh my nigga' A rep for Ice Prince has confirmed the deal; 'Yes it's true, we've been on it for a while but it finally came through'.
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It was earlier reported that Ice Prince had turned down an offer made by Globacom, demanding for $1m instead. The deal never pulled through. Olamide's manager Alex Okeke could not be reached as at the time of this report.
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We are told the deals which cover only Nigeria will last for a year and after then would be renewed if the company deems it fit.
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It has been reported earlier that D'banj had also inked a deal with the telecoms company with his manager Tony Nwakolor telling us an announcement would be made in due time.
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We are told 2face Idibia might follow.
Congratulations to both of them.
They are both good rappers anytime anyday.
Great one!
I was actually preparing for the time anyone of them will clinch an endoresement deal! They deserve it.....
Being an ambassardor for a brand like Etisalat is a great step for their careers. Olamide and Iceprince, congrats.
Etisalat has done well for the fans of this two handsome rapperz. This is a good step for their careers.