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ENTERTAINMENT and ADVENTURE => Sports Watch => Topic started by: Folami David on Nov 12, 2013, 08:31 PM

Title: Barca Extend UNICEF Shirt Deal
Post by: Folami David on Nov 12, 2013, 08:31 PM
Barcelona have extended to 2016 a deal with UNICEF under which the La Liga side pay $2 million a year to display the name of the United Nations Children's Fund on the back of their shirts.
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The current agreement was due to expire next year and the Barca directors approved a two-year extension at a board meeting on Tuesday, the Spanish champions said on their website (www.fcbarcelona.es).
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Barca and UNICEF first joined forces in 2006 and Barca's Argentine World Player of the Year Lionel Messi is one of the fund's global goodwill ambassadors.
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The club used to have the UNICEF name on the front of their shirts, which made them one of the few sides in soccer not to display a corporate logo.
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They agreed a sponsorship deal with Qatar Sports Investment worth €30 million a season in 2011 and the shirts now feature the name of airline Qatar Airways.
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Dropping the UNICEF name to the back was controversial and prompted accusations the club was selling out and compromising their ideals for material gain.
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Barca officials argued that the injection of cash at a delicate time for the club's finances was needed to help fund the development of their sports teams and help them compete with wealthy rivals.
Title: Re: Barca Extend UNICEF Shirt Deal
Post by: Shola Sholaz on Nov 12, 2013, 09:55 PM
Very good move from FC Barcelona.
The fans and players would definately be pleased with this!