Job Title: Head, Shopper and Customer Marketing
Reference: 031213-2
Employer: GlaxoSmithKline (GSK)
Location: Lagos, Nigeria
Reporting To (Job Title): Sales Director
Type of position: Permanent
Job Purpose/Scope: This job exists to develop innovative and effective activation techniques for consumer communication at the point of sale grounded by insights into shopper motivation/behaviour and opportunities/constraints in different shopper channels
Key Responsibilities:
1) Enhance Trade Channel understanding for GSK in Nigeria – Demonstrate understanding of shopper and customer insights – Periodically gather and analyse retail audit data for decision making – Set up systems to track numeric and weighted distribution tracking for the Commercial team – Use shopper and customer insights to develop competitive advantage through compelling category and channel plans
2) Develop and implement winning strategies at Point of Purchase (PoP) – Interact with Brand teams to formulate PoP strategy in sync with the brand objectives – Develop and agree action standards for implementation of PoP in conjunction with the Brand teams and Territory Heads to ensure effective execution. – Liaise with Brand and Sales teams to develop suitable PoP material and robust implementation plan – Ensure leading visibility of GSK brands in the market as per brand plans
3) Meet brand objectives by developing Trade Promotion strategy and having proper action standards and measurement criteria – Liaise with the Brand and Sales teams to formulate Trade Promotion strategy which enhances brand prominence and helps in achieving sales & distribution objectives – Deliver periodic trade promotion plans for the brands as per the strategy – Liaise with Procurement team to source items from suppliers and ensure timely availability in the market – Set up a robust system to track and monitor the execution of consumer promotions to ensure success
4) Manage/Optimise Budgets for all Trade promotions activities
Qualifications, Experience: – A good first degree – At least 8 years Field Sales experience in a FMCG Company or related industry.
Competencies: – Strategic Thinking and Planning – Shopper and Customer Insight knowledge – Analytical Skills – Commercial Acumen – Forecasting – Customer(external and internal) Relationship Management – Point of Purchase Execution – Influencing and Networking – Mentoring/Coaching
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