Job Title: Degree Programmes Marketing Manager
Location: Lagos, Nigeria
Employer: Lagos Business School (LBS)
Job description:
• Develop and implement EMBA/MBA marketing and recruitment strategy to attract quality candidates across diverse industry sectors, disciplines and backgrounds.
• Plan and implement information sessions and open-days; make presentations to universities, NYSC Camps and relevant target markets for recruitment purposes. Ensure regional coverage of marketing activities.
• Develop and implement integrated marketing and strategic PR to strengthen the EMBA/MBA as a premium brand. Deploy web strategies, paid searches, email campaigns and innovative social media strategies to increases recruitment success.
• Conduct research on the EMBA/MBA market and present report for management decisions. Monitor the activities of competitors including foreign Business Schools and align recruitment practices to trends.
• Plan and implement market cultivation strategies for sourcing of prospects from all channels – building admission pipeline.
• Act as first point of contact and provide expert advice to applicants on recruitment and admission processes.
• Provide advice on branding of EMBA/MBA brochures, flyers and other marketing communications materials. Provide information and news items on the website to enhance recruitment.
• Develop long range organizational and promotional/marketing plans (print, electronic and other medium) for programs and initiatives which support and promote the academic mission of the school in the area of admissions.
• Provide leadership in positioning the LBS in the MBA admission marketplace to expand visibility so as to attract, select, enrol and retain a diverse student body.
• Develop annual targets and projections for MBA, EMBA and MEMBA recruitment activities for use in overall budget projections.
• Any other specific or adhoc duty to be assigned by line manager from time to time.
Desired Skills and Experience:
Technical Skills:
• Knowledge of project management
• Ability to prepare budget and financial reports
• Working knowledge of MS office application
• Knowledge of channels development
• Recruiting and public speaking skills
• Knowledge of PR, branding and integrated marketing
• Knowledge of enrolment planning, demographics, recruitment, marketing and admissions policies and procedures
Cognate Experience:
• At least 4 years in a marketing position.
• Experience gained in service marketing & business development, Consulting or Project Management will be an advantage
How to Apply:
Interested candidates from within and outside the school should apply online or send their CVs to careers@lbs.edu.ng.
Deadline: 23th December, 2013.
Only short-listed candidates will be contacted. LBS offers equal employment opportunity to all applicants.
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