Job Title: Marketing Manager
Location: Lagos, Nigeria
Employer: Lagos Business School (LBS)
Job description: To develop and maintain marketing strategies to meet agreed LBS objectives and also to oversee all marketing, advertising and promotional activities, the school is in search of a talented professional to fill the role of Executive Education- Marketing Manager.
Reporting Relationship: Director, Executive Education
Job Responsibilities:
• Responsible for developing management reports on performance of each product to support decision making.
• Develop and update marketing databank for accessibility and cross selling purposes.
• Conduct surveys, analyse and monitor clients' product preferences and demands
• Monitor and report competitors' activities and other environmental factors that could impact on business performance.
• Provide industry report and make informed market forecast to support annual planning and field sales operations.
• Responsible for managing the marketing budget and ensure execution of all marketing activities
• Provide advice on branding of product brochures, flyers and other marketing communications materials.
• Manage and coordinate all marketing, advertising and promotional activities.
• Develop and implement marketing plans and projects for new and existing products.
• Manage the productivity of the marketing plans and projects.
• Monitor, review and report on all marketing activity and results.
• Collaborate with Program Managers in analysis of product performance across time, provide informed insight on market dynamics and required strategy to respond to changes to improve marketing effectiveness
• Any other specific or adhoc duty to be assigned by line manager from time to time
Desired Skills and Experience:
Technical Skills:
• Good knowledge of the Executive Education market
• Very good working knowledge of statistical tools
• Knowledge of product & channels development
• Knowledge of product cycle management
• Knowledge of market segmentation and branding
Minimum Qualification & Experience: Good first degree in a numerate discipline
Professional Qualification: An MBA is an added advantage.
Cognate Experience: Minimum of 4 years in Administrative or Marketing position with significant experience in Marketing Research, Business Development, Consulting or Brand Management.
How to Apply:
Interested candidates from within and outside the school should apply online or send their CVs to careers@lbs.edu.ng.
Deadline: 23th December, 2013.
Only short-listed candidates will be contacted. LBS offers equal employment opportunity to all applicants.
Apply to this job (http://www.jobrib.com/job/27915/marketing-manager-job-at-lagos-business-school/)