Hull City have formally applied to the Football Association to change the club's name to Hull Tigers from next season.
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Owner Assem Allam wants to rebrand the Premier League club to appeal to a wider international audience.
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Allam announced in August that the business that runs the club had already been changed to Hull City Tigers.
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Unhappy Hull supporters have set up the "City Till We Die" protest group to oppose the plans.
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Any application to alter a club's name must be approved by an FA council and no change can come into effect until the next season.
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The FA said the council would use "absolute discretion" in deciding whether to approve the plan.
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Egypt-born Allam, who moved to Hull in 1968, took charge of the club in December 2010 and last season oversaw promotion to the top flight for only the second time in the club's 109-year history.
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Allam, 74, is credited with rescuing Hull from administration but has been at odds with supporters over his plans to change the club's name.
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He said in a newspaper interview that his opponents could "die as soon as they want", with manager Steve Bruce later claiming the owner had been misinterpreted.