The current anti-cybersquatting model of preregistering 25,000 domain name combinations to surround a master brand name identity and avoid possible cybersquatting will slowly fade away. Cybersquatting came about due to the original easy access of no-questions-asked, cheap domain name registrations. New gTLDs are not as open as ".net," ".info," ".biz" or ".me" but are rather closed and more specific, like ".London," ".music" or ".deloitte." The old mentality of first-come, first-served domain registration has to be discarded.