Job Title: Head of Business Development
Location: Abeokuta, Nigeria
Employer: Olusegun Obasanjo Presidential Library Foundation (OOPL)
Job description: The ideal candidate must have considerable amount of work experience in tourism, sales and marketing with business management qualifications. The candidate must be dynamic, versatile and creative with good presentation skills and passion for developing and promoting tourism products and services: must have strong motivation to increase sales, also, have excellent leadership skills and ability to manage a team of marketing/sales officers to meet sales targets.
Duties and responsibilities:
1. Research market trends in hospitality and tourism industry, develop and implement a marketing strategy, including online marketing ideas and programmes aimed at generating and increasing sales for the organization;
2. Prepare and submit a work plan that outlines key initiatives for revenue growth; Supervise all revenue generating Unit;
3. Supervise a team of marketing/sales managers to plan the marketing of the conference facilities and services owned by the organization, as well as, the tourist and recreational facilities and services at the office complex;
4. Identify and follow up on new tourism business opportunities, plan and prepare presentations to prospective clients; establish and build relationships with new clients, grow and retain accounts with existing clients; maintain client database for follow up actions;
5. Oversee the development of marketing materials- flyers, brochures, posters etc;
6. Promote the brand of the organization in Nigeria and internationally; consult the management about business trends with a view of developing new products and services, protect organization's values, ensuring new services are aligned with organization's priorities and goals;
7. Create marketing campaigns and deliver campaigns within timescales, to maximize revenue generation for the organization;
8. Plan and organize promotional events and evaluate their success;
9. Keep up to date with new social media tools and how organizations are using them; develop other innovative ways to sell new products and services;
10. Develop e-tourism platforms, including websites , build and maintain database of tourism contacts;
11. Prepare and submit variety of status reports on monthly, quarterly and annual basis;
12. Perform any other duties as may be required
Desired Skills and Experience:
Qualification/Experience:
1. Must possess a first or second degree in Marketing, Communications, Economics or Business Administration. MBA is an added advantage;
2. Five to ten years experience in Sales, Marketing and Business Administration preferably gained in an international organization or a tourism or hospitality organization; Must be familiar with the aims and goals of the tourism industry;
3. Ability and experience to develop and implement a marketing strategy; Able to take responsibility and demonstrated high level of integrity to work with all stakeholders;
4. Proven track record of increasing revenue through generation of leads;
5. Ability to build effective working relationships both within and outside the organization
6. Target-driven, initiative-taking and entrepreneurial skills, self motivated and result oriented;
7. Excellent written and verbal communication skills;
8. Proficient with Microsoft Word, Excel and PowerPoint; Must understand internet communication strategies; excellent presentation and interpersonal skills.
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