Job Title: Specialist, High Value Prepaid
Location: Lagos, Nigeria
Employer: Etisalat Nigeria
Job Summary:
• Implementing, monitoring and reporting on customer's activation, usage, churn and retention, and revenue initiatives to drive achievement of business objectives assigned to the High Value Prepaid Segment.
• Providing relevant and up to date information to aid proper decision making within the authority limits of the Segment manager
Principal Functions:
• Identify and execute strategic opportunities to grow activations, usage and revenue across all High Value Prepaid Segment (Easylife/ Easyflex) products
• Support in strategy formulation and execution to foster achievement of segment targets
• Ensure quality delivery of High Value Prepaid projects within budget and on time
• Ensure the profitability of the High Value Prepaid Segment
• Identify partnership opportunities (short & long term) that will grow segments profitability and awareness
• Develop marketing strategies and engagement plans for High Value Prepaid customers on the network.
• Ensure regular, accurate and timely monitoring of projects and activities to ensure quick resolution of challenges
• Positively manage relationship with all internal and external stakeholders to ensure successful projects completion/delivery
• Generate and analyse weekly reports that showcase product performance and highlights areas of improvement
• Build Easylife/ Easyflex product TOMA in consumers' minds through usage of relevant communication drivers
• Coordinate product promotion, Re-vamps, launches and re-launches end-to-end
• Monitor product against market trends to ensure the product is strategically positioned for target audience
• Proactively develop, pitch and implement new marketing initiatives as well as input in overall strategy to drive acquisition, usage and revenue growth of the business
• Research Industry evolution & competition's activities in order to identify segment specific gaps and Strategies to exploit them to Etisalat's advantage
• Other duties as assigned by line manager or Head of department
Educational Requirements:
• First degree
• Masters in relevant course (MA/MBA/MSc) will be an added advantage
Experience,Skills & Competencies:
• 3- 5 years relevant post-NYSC work experience required
• Basic Segmentation Knowledge
• Marketing plans, advertising materials and product life cycle monitoring
• Interested candidates are expected to: – Be highly focused and success driven – Be strategic and analytical thinkers – Possess excellent communication skills (oral and written) – Possess high levels of integrity and self-regulation
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