Job Title: Trade Marketing Manager
Company: Adexen Recruitment Agency
Location: Nigeria
Job Type: Full Time
Min Qualification: BA/BSc/HND
Job Field: Administration/Sales/Marketing
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Adexen Recruitment Agency is mandated by Adexen Recruitment Agency is mandated by a world leader in the Alcoholic Beverages industry to recruit a Retail Development Manager for its operations in Nigeria
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Company:
Our client is one of the largest spirits company in the world, owners of 140 brands of which several are global iconic brands across flavors. The company has twenty-one brands in its portfolio that sell more than a million cases each year.
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Job description: – Prepare the annual Trade Marketing Plan for all trade channels. – Support the development and execution of the Trade marketing plans in the market acting as the interface between brand marketing and sales hub. – Recommend the corrective actions to capture growth opportunities and adapt the company's Trade-marketing plans in all trade channels. – Ensure the plans are communicated clearly and timely to the sales team and that clear priorities are established. – Accountability for end-to-end flawless execution through leadership and coordination of respective functions and stakeholders. – Lead the planning and execution of priority brand activities across the respective channels. – Ensure the company own the right promotional slots in the trade channels and conduct the right activation – Evaluate ROI and effectiveness of key programs and identify the most effective programs for sell-in and sell-through. – Track and report the sales of competitive products within the trade channels each month. – Give update of pricing and/or its fluctuations of competitive brands in the market – Track promotional investments within specified trade channels and recommend steps to optimize performance within these channels. – Fully responsible for timely measurement and evaluation of programmes within all the trade channels and ensuring that learning's applied to maximize new opportunities – Execute and fulfil all of the committed sell-through programs jointly developed with field sales. – Ensure that all outlets are properly merchandised and coordinate other specific follow-up with the sales team – Evaluate ROI and effectiveness of new product commercialization programs and identify the most effective programs for sell-in and sell through – Accountable for establishing and recommending goals for all key sales programs within the channels – Develop selling kits and point of sale materials that are consistent with Sales and Marketing objectives to gain the desired results from the trade channels. – Own operational marketing in the trade channels: sales drivers, activation programs, and POS execution. – Support the Country manager in the decision making process by coordinating feedback through direct interaction with Field Sales and Brand Marketing. – Accountability for Advertisement & Promotion/Budget spends with all trade channels.
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Requirements: – A good degree in marketing or related field – Minimum of 5-7 years cognate experience with a technical and commercial skills – Strategic/cross functional; ability to understand the company and brand strategies and interpret into practical value creating commercial priorities. – Budget management and good IT skills – Demonstrate high integrity and build great relationship with internal and external partners. – Be imaginative in finding solution to issues, anticipating trends and opportunities, and pursuing opportunities for the business. – Ability to create focus and clarity for team, with clear communication on on-going activities to provide context.
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