Job Title: Analyst – Loyalty Rewards Program
Company: Wakanow.com
Job Type: Full Time
Qualification: BA/BSc/HND
Location: Lagos, Nigeria
Job Field: ICT Sales / Marketing
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Wakanow.com is Nigeria's leading online travel company that provides customers with everything they need to research, plan and purchase a trip locally and globally.
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Wakanow.com offers travelers the cheapest available fares for flights, hotel reservations, airport pickups, visa assistance, vacation packages and many other travel services from a broad selection of partners.
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The Analyst's role is to provide back-end CRM analytics support for Wakanow's loyalty rewards program. This includes building a robust customer database, analyzing customer churn, and settingmarketing targets for customer retention lift to inform loyalty point system.
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Responsibilities:
Building Customer Database: – Identify gaps in existing customer information system. – Propose and implement creative solutions for organizing customer data.
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CRM Analytics: – Shed light on baseline customer churn. – Set marketing targets to improve customer loyalty. – Devise points system.
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Desired Skills and Experience:
Formal Education & Certification: – Bachelors degree in Marketing – Technically literate, basic knowledge of computer science & SQL a plus.
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Knowledge & Experience: – 3 years experience in online marketing, finance background a plus – Familiarity/experience with CRM and loyalty programs – Superb proficiency in Excel – Conversant with basic programming principles
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Personal Attributes: – Creative – Self-starter; good judgment with demonstrated leadership skills. – Strong interpersonal, written, and oral communication skills. – Ability to prioritize and execute in a fast paced setting. – Proven analytical and problem-solving abilities with attention to detail. – Experience working in a team-oriented, collaborative environment.
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Work Conditions: – On-call availability. – Sitting for extended periods of time. – Occasional work after-hours.
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