Job Title: Marketing & Branding Manager
Company: Aluko & Oyebode
Location: Nigeria
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Job Description:
-Developing and implementing creative marketing strategies that will make an impact, support the brand and drive the Firm's awareness. – Develop an annual marketing plan in conjunction with the Firm's strategic objectives. This should detail the year's activity to meet the Firm's goals. – To manage the entire marketing plan cycle from strategic planning to tactical activities. – Managing the marketing budget on a day to day basis to deliver on all marketing and branding activities within the agreed budget. – Developing and maximizing third party relationships to deliver on brand objectives and strategies. – Responsible for research, monitoring and recording market trends within the legal industry/other industry sectors aimed at the design and implementation of strategies so as to secure retention of clients & acquisition of new business opportunities. – Overall responsibility for creating brand awareness internally, in order to promote the Firm's vision, mission statement and brand values within the working core. – Works collaboratively with staff members on branding guidelines, packaging of marketing proposals and other professional marketing materials in conformity with the Firm's brand bible. – Overseeing the branding aspect of all CSR activities initiated by the Design, development and management of the Alumni database. – Initiates brand strategy discussions aimed at meeting the Firm's overall objectives. – Effective administration of the design, branding, implementation and provision of logistical support for the Firm's Annual Retreats – Responsible for survey, recommendation and placement of orders for corporate gifts and other promotional items such as branded ID Cards, lanyards etc. – Development of marketing and brand theme and coordination of orders for branded apparel for Retreats, BOA Football Tournament and other office events. – Increasing the brand visibility at all events through the year including but not limited the Annual BOA Scholarship Award Event. – Responsible for creating a strategy for the use and updating of the Firm's Resume & Profile. – Responsible for all media-related issues and acting as the Firm's liaison with media agencies. – To analyse potential strategic partner relationships for effective marketing.
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QUALIFICATIONS: – 4 – 6 years branding & marketing experience in a professional environment. – University Degree in Business Administration, Accounting or Social Sciences – Demonstrate technical marketing skills – Extensive experience of developing, maintaining and delivering on marketing strategies to meet the Firm's objectives. – A strong understanding of customer and market dynamics and requirements. – A proven ability to oversee all marketing and branding activities. – Excellent organisational and prioritisation skills – High levels of creativity.
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