Job Title: Digital Marketing Executive
Company: Broadcast Media House
Job Type: Full Time
Qualification: BA/BSc/HND
Location: Lagos, Nigeria
Job Field: ICT Media / Advertising / Branding
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Job Functions: – Provide digital/social media analysis based on measurement and tracking reports, including competitive (when paid for) – Provide support to the senior executive team members (Director, Commercial, Sales Leaders, Operations, etc.) with budgeting (hours and hard costs) for each digital/social media campaign and at times develop the plan with senior guidance – Proactively identify digital marketing industry trends/potential issues and provide appropriate recommendations to account lead(s) – Proactively identify digital marketing trends taking place within brand communities and provide counsel potential next steps and bigger implications for client partners – Management of any and all social influencer campaigns (not inclusive of bloggers, but rather true social media influencers) – Manage and execute any digital programs including digital activations, mobile app launches, branded online content creation & syndication, development, etc. – Help lead internal Digital strategy marketing education and growth of all stations in the Organisation. – Input on all planning and provide digital Point of View – Consistent participation during the creative ideation phase – Continually serve as a partner with account team/lead and act as sounding board for ideas – When it comes to the digital/social portion of a plan, the Digital Marketing Executive will partner with the Sales Leader to lead further developing the concept (after the initial brainstorming and creating the slides with support from the planner and/or account lead
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Minimum Specification/Qualification:
Qualification: – First degree in Social Sciences, Marketing or its equivalent
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Minimum Experience: – Minimum of Three (3) years' experience in similar position.
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