Job Title: Trade Reconciliation Executive
Company: Diageo
Location: Nigeria
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External Job Description:
Level: Level 6 MS2
Reports To: Trade Development Manager – Beer
Context/Scope:
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Nigeria Context:
Guinness Nigeria Plc is a major market for Diageo. It is number 2 in the World for Guinness Foreign Extra Stout (FES) and number 1 for FES In Africa.
. – A key contributor to the success of the GNPLC strategic plan is an effective Customer Marketing team demonstrating industry leadership- translating trade strategy and brand Game Plans into a world class Commercial plan – winning the visibility war at the point of purchase and meeting both trade and consumer needs.
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Dimensions:
Financial: – The Trade Reconciliation Executive supports the Trade Development Manager in the effective administration of brand budget
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b) Market Complexity – The Trade Reconciliation Executive is to ensure effective activities tracking, measurement and evaluation are done on time and in line with GNPLC standards – Ensures activities are delivered in line with standard time lines and required tools available for the sales force
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Purpose of Role:
Deliver Sustainable Competitive advantage for GNPlc by: – Supporting the Trade Development Manager to drive the GNPLC commercial agenda; developing strong customer relationship tools that deliver competitive advantage, deploying strong collaboration with internal stakeholders and a deep understanding of customer needs in order to support the Category and – Divisional teams toward Brilliant execution in line with annual KPIs. – Supporting in enabling Joint Value creation with customers
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Accountabilities: – Initiate activity tracking, traffic management and measurement – Collate the quarterly cycle briefs/sales kits development and co-ordinate the deployment processes – Track trade activity / promo reconciliations – Support the category and commercial planning teams
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Role Requirements: – Reconciliations: Activity reconciliations with third party agency, Divisions (tactical) and OTC – Activity Tracking and Trend Analysis: End to end activity tracking, reporting and evaluation – Activity Planning: Leads the translation of portfolio game plans/activity calendars into GNPlc Central – Activity calendar. Ensures activity planning is consistently focused on driving brilliant execution across activity. Drives the commercial planning discipline with category teams and all stakeholders. – Budget Management: Support the work on Advertising & Promotion budget effectiveness and management of Customer Marketing fixed budget.
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Qualifications, Experience and Skills Required: – A strong track record in field sales – Understanding of all Diageo Way of Selling Capabilities and tools. Strong capability and understanding of Insights, Sales Drivers, Outlet Segmentation and Managing Relationships – Minimum 2 years field experience – Educated to degree level or equivalent
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Barriers to Success in Role: – Being out of touch with trade, shopper/consumer and field sales due to too much time spent in the office – Inability to collaborate effectively with the category teams and field sales. – Loss of personal integrity. – Inability to properly identify risks, and plan mitigation steps.
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Flexible Working Options: – Based at Headquarters in Lagos. – Head office maximum 75% of time, in trade minimum 25% of the time.
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